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Neomnium
The Emotional Journey of Bungeoppang
SNACK ESSAY

The Emotional Journey of Bungeoppang

2026.01.18NEOMNIUM

붕어빵 - Featured Image

Tradition

Bungeoppang is a snack that’s easily found on the streets of Korea when winter arrives. As the cold wind blows and the tip of your nose tingles with chill, the warm aroma of bungeoppang makes passersby stop in their tracks. It is more than just a simple snack; it has become a cultural icon representing Korean winters, creating precious memories every time it’s shared among family and friends. Bungeoppang acts as a medium of warmth and camaraderie, beyond merely satiating hunger.

Traditional 붕어빵
Traditional 붕어빵

History

The origin of bungeoppang dates back to the 1930s in Korea, inspired by the Japanese 'taiyaki'. Taiyaki, a fish-shaped pastry filled with sweet red bean paste, evolved from Japan’s iconic dessert 'dorayaki'. Over time, bungeoppang seamlessly integrated into Korea's street food culture, evolving with various fillings and forms, winning the hearts of many.

How It's Made

The traditional method of making bungeoppang is relatively straightforward. A batter is prepared using flour, sugar, baking powder, and salt. This batter is poured into a special fish-shaped mold, which is then filled with sweet red bean paste. The two sides of the mold are closed, cooking both sides evenly. Various fillings can replace the red bean paste, and the fermentation process of the batter enhances the depth and richness of the flavor over time.

Food Stories and How to Enjoy

The best way to enjoy bungeoppang is to eat it warm, fresh off the grill. Pairing it with coffee or a warm green tea can further enhance its flavors. Bungeoppang is a perfect snack to warm your hands while savoring its taste on a cold day, easily found in small street stalls during the winter. You can also experience bungeoppang with various fillings like cream cheese or chocolate for a unique taste.

Making 붕어빵
Making 붕어빵

Taste

Bungeoppang boasts a crispy exterior with a soft filling. Taking a bite into freshly made bungeoppang introduces a delightful crunch, followed by the sweet, warm red bean paste that fills your mouth. The warm sweetness of the filling feels particularly special in the cold weather, with the nutty and sweet aroma of the red beans creating an irresistible charm.

Recommended Eateries

If you want to enjoy bungeoppang to the fullest, consider visiting these popular spots:

Tasting 붕어빵
Tasting 붕어빵
  • Bungeoppang House in Seoul - Located in Gangnam, Seoul. Known for its traditional taste and variety of fillings.
  • Haeundae Bungeoppang in Busan - Located in Haeundae, Busan. Enjoy the local flavor with a view of the sea.
  • Bungeoppang Street in Incheon - Located in Jung-gu, Incheon. A place where numerous bungeoppang stalls are gathered, allowing you to compare and taste various options.

Online Purchase Recommendations

If you'd like to enjoy bungeoppang at home, consider these online products: